Team Up Channels for Better Conversion Get Started SMS Text Messaging + Email Marketing Campaigns Without regular communication, they will forget about you and all your marketing efforts will be in vain. That said, make sure to engage with your audience on a regular basis. Using synergy means constantly monitoring your customers’ behavior and combining the right communication channels based on that behavior. One cannot simply shove food down people’s throats and hope they’ll love it. And still, there are people who simply don’t like PB&J’s. Take for example: peanut butter and jelly are a classic combo, so are milk and cookies. Two or more channels is just enough to start leveraging a marketing synergy for your business.That said, no combination is an answer to everything. High chances are, you’re already using, or considering using, a number of marketing communication channels. It would take some time and effort to understand which channels and activities drive the best results. What it means is that one shouldn’t underestimate any communication channel. #Synergykm cross platform trial#It’s only after some trial and error that a channel becomes efficient- this and only this is the moment where the marketers come to really see how to efficiently use the channel, and what revenue to expect from it. However, the results are often less than expected, and marketers get disappointed. If we try to visualize the process of adopting a new marketing channel, it would look something like this (a visual presentation of a hype cycle by Gartner):Īt the very beginning, every marketing communications channel has high expectations placed upon them. Consequently, questions like “Which one is the best?” pop out every other day. Let’s take a look at some of the marketing channels available in our platform, consider the benefits they offer, and see how you can combine them into an effective omnichannel marketing system.Ĭombining Direct Marketing Channels into a Systemĭigital marketing is continuously developing and new ways of communicating with customers appear frequently. High chances are, you already have a number of communication channels that can be used to leverage a marketing synergy for your business. Its key idea is to combine a number of different marketing methods, strategies, and techniques so that they mutually reinforce each other and deliver results greater than any individual marketing activity. Marketing synergy goes far beyond influencer endorsements. With cooperation projects like these, everyone wins: the brand gets new customers from among the celebrity fans and the said celebrity gets a certain sum of money for promoting the brand.īut wait, no need to frantically search for famous bloggers and companies offering partnerships, at least not right away. For instance, you may have seen brands getting celebrities to endorse their products, sportswear brands joining forces with gyms - or stores selling sport supplements, and beauty salons openly showing their support and appreciation to a certain cosmetics company. To date, synergies have become an integral part of business marketing. “.the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.” For the same starting materials, we want greater results.”įor starters, what is synergy? The dictionary definition of “synergy” is: A better way to express synergy is that it’s the difference between additive and multiplicative. 3 + 3 is 6, but 3×3 is 9. While overused and trite, this is not wrong. “We often hear synergy expressed in overused cliches such as 2 + 2 = 5.
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